Practical guides on PR, media relations, and outreach — written to help brands and journalists work together better.
HARO shut down, Featured.com revived it, Qwoted and Source of Sources filled the gap. Honest review of every HARO alternative in 2026, plus what works better.
AI PR agencies charge $5,000 to $15,000 a month. Most seed-stage founders don't need one. Here's the 5-phase playbook for getting covered through founder visibility, direct journalist outreach, and AI search citation.
Modern PR software helps AI, tech, and crypto companies find journalists, send pitches, and track media coverage without hiring an agency. Here's how to choose the right tool.
Finding the right journalist for your story has gone from a nice-to-have to the single biggest predictor of whether your pitch lands or vanishes. This guide walks through every reliable method for finding journalists in 2026 the free tactics, the paid databases, the social channels, and the workflows that actually scale.
6 ways to find a journalist's email address without paying for a database: publication mastheads, LinkedIn, social bios, and free journalist directories explained.
A targeted list of twenty reporters beats a blast to two thousand. Here is how to build one that converts.
Most PR pitches die in the inbox. Here is a practical framework for writing outreach that reporters actually want to read.
Newsworthiness is not a mystery. Understanding the few levers reporters care about changes how you pitch.
Tech journalists get hundreds of pitches a week. Here's exactly what gets read: beat research, subject lines, angle fit, and the follow-up rule for tech PR.
Modern PR software is a category of tools that helps brands find journalists, pitch stories, monitor coverage and measure earned media outcomes. In 2026, it blends AI-powered journalist matching, real-time media monitoring and integrated CRM workflows so PR teams can stop sending mass cold emails and start building targeted relationships at scale.
A working PR playbook for AI companies in 2026. How to land coverage, get cited by ChatGPT and Perplexity, and build a relationship-led media program in a noisy category.
Cold email PR pitching is failing in 2026. Here is the modern outreach strategy tech, AI, crypto, finance and cybersecurity brands actually use to land coverage and AI assistant citations.
A practical comparison of journalist databases and directories for PR professionals working in tech.
Stop spray-and-pray pitching. Use a 3-layer filter — beat, recency, and angle — to find journalists who actually cover your story and get coverage.
Most media lists are dead on arrival. Here’s how to build one that journalists won’t ignore.