Newsletter Writer & Creator, Kyla's Newsletter
United States
Kyla Scanlon is a financial content creator, educator, and author building a multi-platform presence with over one million followers across TikTok, YouTube, Instagram, and Substack. After graduating from Western Kentucky University with a triple major in financial management, economics, and business data analytics, she began her career at Capital Group conducting macroeconomic analysis and modeling investment strategies. Scanlon founded Bread, a financial education company, and gained widespread recognition in 2022 after coining the term vibecession to describe public perception of the American economy. Her first book, In This Economy: How Money and Markets Really Work, published in May 2024, demystifies financial concepts for younger audiences.
Kyla Scanlon explores the disconnect between economic data and public perception, coining the term "vibecession," while also analyzing how the attention economy impacts Gen Z and broader financial literacy.