Kyla Scanlon
Unclaimed profileNewsletter Writer & Creator, Kyla's Newsletter
Bio
Kyla Scanlon is a financial content creator, educator, and author building a multi-platform presence with over one million followers across TikTok, YouTube, Instagram, and Substack. After graduating from Western Kentucky University with a triple major in financial management, economics, and business data analytics, she began her career at Capital Group conducting macroeconomic analysis and modeling investment strategies. Scanlon founded Bread, a financial education company, and gained widespread recognition in 2022 after coining the term vibecession to describe public perception of the American economy. Her first book, In This Economy: How Money and Markets Really Work, published in May 2024, demystifies financial concepts for younger audiences.
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Kyla Scanlon covers economic sentiment and market behavior, often focusing on younger generations. Recently, they’ve explored the "vibecession," the attention economy, and why stock market fluctuations can seem irrational.