Maxwell Zeff

Bio

Maxwell Zeff is a San Francisco-based Senior Writer at WIRED, where he covers the business of artificial intelligence and the people shaping the industry. He joined the publication in November 2025 and is the author of the "Model Behavior" newsletter.

Topics

Socials

Recent coverage

Maxwell Zeff has recently covered the intersection of artificial intelligence and tech culture, including journalists using AI tools, OpenAI’s reputation and legal liability efforts, and even a quirky Wikipedia mix-up.

Recent articles

• Why Does Wikipedia Think I’m Evan Spiegel?WIRED · May 2, 2026
• Meet the Tech Reporters Using AI to Help Write and Edit Their StoriesWIRED · Mar 26, 2026
• Can OpenAI’s ‘Master of Disaster’ Fix AI’s Reputation Crisis?WIRED · May 21, 2026
• OpenAI Backs Bill That Would Limit Liability for AI-Enabled Mass Deaths or Financial DisastersWIRED · Apr 9, 2026

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