Regional Head of Europe, CoinDesk
United Kingdom
Sheldon Reback is CoinDesk editorial's Regional Head of Europe. Before joining the company, he spent 26 years as an editor at Bloomberg News, where he worked on beats as diverse as stock markets and the retail industry as well as covering the dot-com bubble of 2000-2002. He managed the Bloomberg Terminal's main news page and also worked on a global project to produce short, chart-based stories across the newsroom. He previously worked as a journalist for a number of technology magazines in Hong Kong. Sheldon has a degree in industrial chemistry and an MBA. He owns ether and bitcoin below CoinDesk's notifiable limit.
Sheldon Reback covers cryptocurrency markets, reporting on daily price fluctuations for major coins like Bitcoin and Ethereum, as well as futures sentiment and notable moves in altcoins such as Stellar and Hyperliquid.