Will Girling

Bio

Technology and business journalist at Automotive World based in Norwich UK, specializing in electric vehicles, AI, ESG and automotive manufacturing.

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Recent coverage

Will Girling covers the automotive industry, focusing on electric vehicle makers’ financial struggles and strategic shifts. Recent work examines market demand for affordable cars, Lucid’s cost-cutting, Polestar’s global direction, and Ford’s pivot away from full battery EVs toward hybrids.

Recent articles

• Tesla sales consensus uptick masks weak US, China riskautomotiveworld.com · Jul 1, 2026
• Lucid cuts US headcount again in desperate bid for survivalautomotiveworld.com · Jun 23, 2026
• Is Polestar’s global strategy unravelling?automotiveworld.com · Jul 10, 2026
• ACEA: assembly line halts "days away" due to chip shortageautomotiveworld.com · Oct 30, 2025

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