Journalists receive hundreds of pitches a week. The difference between a story and a deleted email usually comes down to a few simple habits.
Lead with the story, not your company
Reporters care about their readers, not your funding round. Open with the angle that matters to their audience and make the relevance obvious in the first sentence.
Keep it short
A great pitch respects the reporter's time. Aim for:
Two or three tight paragraphs
A clear, specific subject line
One obvious next step
If you can't explain why this matters in two sentences, it isn't ready to send.
Personalize, but don't overdo it
Reference a recent piece they wrote when it is genuinely relevant. Forced flattery is worse than none at all.
