Senior Reporter & Investigations Lead, Sifted
Freya Pratty is the Senior Reporter and Investigations Lead at Sifted, the Financial Times-backed publication covering Europe's startup and technology ecosystem. Based in London, Freya has been with Sifted for over five years, making her one of the longest-serving members of the newsroom. She leads the publication's investigative reporting efforts, uncovering stories of misconduct, governance failures, and questionable practices within Europe's tech industry. Beyond investigations, Freya covers UK startups extensively and maintains a keen interest in technology policy and climate tech. Her reporting spans the intersection of regulation and innovation, examining how European policy shapes the startup landscape. Freya is a Wincott Young Journalist of the Year award winner, recognized for her outstanding financial and business journalism. She is known for her rigorous approach to sourcing and her commitment to holding powerful players in the tech ecosystem accountable. For confidential tips, she can be reached via Protonmail at fpw100@protonmail.com. Her work has helped establish Sifted as a trusted voice in European technology journalism, particularly in the area of investigative reporting on startup culture and corporate governance.
United Kingdom
