Europe Editor, Sifted
Mimi Billing is the Europe Editor at Sifted, the Financial Times-backed publication dedicated to covering Europe's technology and startup ecosystem. Based in Stockholm, she is one of Sifted's longest-serving journalists and has spent over a decade uncovering the stories, trends, and founders shaping Europe's most innovative region. As Europe Editor, Mimi oversees coverage of the continent's diverse startup scenes, with a particular expertise in the Nordic tech ecosystem that has produced global success stories like Spotify, Klarna, and Northvolt. Her reporting captures the unique dynamics of Scandinavian startup culture, from its collaborative approach to innovation to its leadership in sustainability-focused technology. Mimi's deep network across European tech hubs allows her to identify emerging trends and rising founders before they hit the mainstream. She brings a nuanced understanding of how different European markets operate, the regulatory environments they navigate, and the investor landscapes that fund them. Her work has been instrumental in positioning Sifted as the go-to source for understanding European technology from a pan-continental perspective, bridging the gap between local ecosystems and the global tech narrative.
Sweden
